About me

Hey there!

I’m Jenny Izaguirre, an ecommerce, Shopify, and business operations consultant with international experience across Europe and Latin America.

My career brings together strategy, technology, communication, and business growth.

Before entering the ecommerce industry, I worked on projects connected to the United Nations and later for the US and Canadian governments in roles involving communication, project management, and problem-solving in multicultural environments.

I later studied business at McGill University, where I deepened my expertise in entrepreneurship and business strategy. Shortly afterward, I launched my first online store and discovered the potential of ecommerce as a powerful tool for helping small businesses grow and thrive.

This combination of communication expertise, strategic thinking, and an entrepreneurial mindset led me to Shopify, where I was responsible for launching Shopify in Spanish across 21 countries and developing the go-to-market strategy for Spain and Italy.

Over the past 10 years, I have advised thousands of entrepreneurs through consulting engagements, workshops, conferences, and online communities—helping them understand technology, optimize their operations, and transform disorganized businesses into more sustainable and scalable companies.

Today, through Carrusel Digital and my personal brand, I work with brands and businesses across Spain, Latin America, Europe, the US, and Canada that need strategic clarity, operational structure, and a realistic vision for growth.

My approach is rooted in translating complex concepts into simple, actionable solutions tailored to the reality of each business.